Reaching more than half a billion children around the world with oral health education.
Colgate's commitment to spreading a billion smiles radiates through its flagship program, Bright Smiles, Bright Futures® (BSBF), a transformative initiative that has been making a positive impact since 1991.
It aims to improve oral health through education and awareness among children and communities.Aligns closely with the National Oral Health Program (NOHP), Swachh Bharat Mission, and the Sustainable Development Goals.
Since its inception, we have successfully reached over 195 million children across 4000+ Anganwadis, establishing it as one of the country's largest preventive health movements.
Key Program Elements
School-Centric Delivery: Direct in-school engagement with both students and teachers to ensure sustained learning.
Habit Formation: Age-appropriate sessions focusing on definitive behavioral change and regular brushing habits.
Multi-Stakeholder Approach: Close coordination with school authorities, communities, and local influencers.
Resource Provision: Engaging IEC materials, visual aids, and complete Dental Kits for every child.
Digital Tracking: An online dashboard for efficient scheduling, tracking, and meticulous record maintenance.
