Note to Consumers

  • Colgate is rated India's most trusted brand, and we ensure consumers that safety is our utmost priority. We maintain the highest world-class quality standards to ensure that all of our products are safe and provide distinctive oral care benefits.

  • In India, Triclosan is used as an ingredient in several toothpaste brands and many other personal care products. Colgate uses triclosan only in our Colgate Total® toothpaste, where it delivers important benefits and complies with the prescribed 0.3% limit set by the Bureau of Indian Standards (BIS). The U.S. Food and Drug Administration (FDA), leading health regulatory agencies around the world, and other independent sources have reviewed and confirmed Triclosan's safe and effective use in Colgate Total® toothpaste.

  • is not a legitimate news site, and the article paints a false picture of the safety of our toothpaste. Demonstrating the questionable nature of the article, the report is “authored” by someone using the name Miley Cyrus, a US pop star and actress, and is accompanied by a photo of a different actress. Such false attribution and inflammatory headlines are used by “fake news” sites to generate click traffic.

  • We regret that this article has caused unwarranted concern among some consumers. Colgate has served families in India for more than 80 years, and we stand behind the safety of all of our products. For more information, please click link: